Scattered marketing?I connect the dots.

One marketing system for B2B brands in Saudi Arabia and the Gulf: strategy, SEO, social media and AI, working together. Bilingual, Arabic first.

Yasmine Barkaoui smiling over her shoulder
Marketing strategySEOAI marketing systemsSocial media
A buying committee map on a clipboard, with the decision maker circled
01 Marketing strategy

Strategy that starts with who decides.

Every B2B deal has several decision makers. I map each one and what they need to see to trust you, then give every channel one job: moving them a step closer.

An SEO dashboard on a laptop, with bilingual keywords moving up
02 SEO

Found when your buyers search.

I start with the exact words your buyers type when they look for a supplier, then build bilingual pages that rank for them.

An AI marketing workflow on a tablet, from brief to review to schedule
03 AI marketing systems

AI that works with your team.

AI workflows for research, drafts and visuals, built on your brand voice rules. A person checks every post before it goes out, so you publish more and still sound like you.

Her LinkedIn post on B2B buyers in numbers
A slide from her carousel on brand consistency
Her Arabic LinkedIn carousel post on a phone
04 Social media · Bilingual

Posts and carousels your buyers actually read.

LinkedIn and social content, planned month by month. Arabic carousels in native Fusha, one idea per slide.

Follow on LinkedIn →
05 About

At 20, ranked second in my class at the Sorbonne, I had a choice: continue my fully funded scholarship path to a sociology PhD, or take a leap into the world of business and marketing.

I chose the leap.

What followed was a year of full-time travelling as a digital nomad across continents, building marketing expertise while learning what no university could teach me: the expertise you piece together yourself, through mistakes, trials and imperfection.

I graduated with honours, but I wanted to be part of the market, not only study it. Now, at Saura, I help businesses in Saudi Arabia and the Gulf find direction, build a marketing system, and grow.

Yasmine Barkaoui looking up at the painting in a Sorbonne lecture hall
Yasmine Barkaoui in front of a wall of Arabic calligraphy styles in a museum
06 Experience

Where I learned the craft.

Education and certificates

  • 2022 to 2025
    Bachelor's degree in sociology and informatics
    Sorbonne
  • 2025 to 2026
    Google Data Analytics · LinkedIn Marketing Strategy · HubSpot SEO
    Professional certificates

Work

  • Sep 2025 to now
    Marketing Specialist
    Saura · Marketing strategy, SEO, AI marketing systems and social media
  • Jan to Sep 2025
    Marketing Associate
    Saura
  • Apr 2024 to Jan 2025
    Market Analyst
    Saura
07 Contact
Yasmine Barkaoui

Tell me your goal. I'll tell you where I'd start.